The restaurants growing fastest online share one thing: they own their ordering channel. Here's the playbook.
The restaurants generating the most online revenue aren't using DoorDash or Grubhub as their primary ordering channel. They're driving customers directly to their own commission-free ordering page — and keeping every dollar.
Here's the exact playbook.
Third-party platforms own the customer relationship. When a customer orders from you on DoorDash, DoorDash owns that customer's data — not you. They can market other restaurants to them. They charge you every time they order.
Your own ordering page, powered by a platform like Boom, means you own the customer, the data, and the margin.
Put your ordering page URL everywhere: - Google My Business "Order" button (critical — this drives massive traffic) - Instagram and Facebook bio link - A QR code on every table, receipt, to-go bag, and menu - Your email signature - Any print advertising
Most restaurants set up their page and then never promote it. The winners promote it constantly.
Every customer who orders from you is opting into a relationship. Capture their email at checkout and start sending weekly emails — specials, new menu items, events.
Email marketing generates an average $36 for every $1 spent. It's the highest-ROI marketing channel for restaurants. We do this for our clients automatically.
Repeat customers spend more and cost less to acquire than new ones. A simple loyalty program — get 10% off your 5th order — dramatically increases order frequency.
Google reviews directly impact your ordering page traffic. Responding to reviews (especially negative ones) signals to Google that you're an active, engaged business and improves your local ranking.
Our AI review responder does this automatically for every Boom client.
Restaurants that implement this playbook consistently see 2–4x growth in online order volume within 90 days. It's why we offer a 3x ROI guarantee.
The compounding effect is significant: more orders → more customer data → more effective email marketing → more orders.
We migrate restaurants from GloriaFood in 48 hours. Commission-free. Done for you.
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